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July 15, 2021, 7:51 a.m. -  Tjaard Breeuwer

_@Pete Roggeman said:_ _“When writing for our audience we like to use the lens of being in the shore but appeal to a wider geographic audience. It's a tough balance. But nsmb has always been more focused on trail riding and up.”_ I am on a different Northshore (Lake Superior’s). I am totally happy with the way NSMB writes from a (Vancouver)Northshore based perspective. After all, it is in the name! I then just calibrate what you write, into the trails I will be riding. Where I think there is a bit of a problem, is with the larger media outlets, that write for a global audience. First of all, I (the reader) often don’t know what type of trails they are riding on when they review bikes, and second, they often forget that there is such a diversity of trails and riding styles out there and making sweeping generalizations about a bike or component’s suitability.

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