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Late to the party but I thought this was hilarious, and interpreted it equally
as a send-up of macho mountain bike culture as of women's specific brands.
I've always attributed the rise of WSD not so much to the needs of women
cyclists-which are as varied as the needs of male cyclists-but to wanting to
reach out to women without alienating manly-men. If a company shows a Human-
Specific Design bike being tossed around by a woman in one of their ads, no
self-respecting bro will buy it because he might get cooties from it over the
internet. MSD forever!
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