This. Enthusiasts looking at spy shots already know if the bike company is running 2/3/4 year product cycles and when an update is likely due. The people walking into bike shops to buy from the floor inventory and use the advice/expertise of shop staff are probably not looking at spy shots or anticipating new models (and because bikes are so good, they probably don't care much if a revision comes out next year, too busy enjoying their sweet ride).
The reaction is overblown here. I still don't understand why they don't do testing at a more low key riding area on weekday mornings? If they want to do shuttle runs could just go to Cypress on a Tuesday morning or out to Vedder, unlikely anyone will be taking pics then.
Also that Norco has had full pro high res shots from races going back to Psychosis, NZ DH series etc.
March 2, 2021, 11:40 a.m. - grambo
This. Enthusiasts looking at spy shots already know if the bike company is running 2/3/4 year product cycles and when an update is likely due. The people walking into bike shops to buy from the floor inventory and use the advice/expertise of shop staff are probably not looking at spy shots or anticipating new models (and because bikes are so good, they probably don't care much if a revision comes out next year, too busy enjoying their sweet ride). The reaction is overblown here. I still don't understand why they don't do testing at a more low key riding area on weekday mornings? If they want to do shuttle runs could just go to Cypress on a Tuesday morning or out to Vedder, unlikely anyone will be taking pics then. Also that Norco has had full pro high res shots from races going back to Psychosis, NZ DH series etc.