I feel pretty strongly about this one, as I work in the alpine ski industry. If a bike is in public, it's fair game for spy shots, and companies have to be aware of that.
I strongly dislike the 'bro' or 'insider' MTB culture and am happy to see it degraded and diluted. As someone who took up the sport in a serious fashion later in life (mid 20s), I find the insider culture to be probably the biggest barrier to the expansion of the sport. I live and ride in Michigan, where MTB is popular and growing, but by no means on the level of BC, Colorado, etc.
Feb. 28, 2021, 7:28 p.m. - Spencer Lindenberg
I feel pretty strongly about this one, as I work in the alpine ski industry. If a bike is in public, it's fair game for spy shots, and companies have to be aware of that. I strongly dislike the 'bro' or 'insider' MTB culture and am happy to see it degraded and diluted. As someone who took up the sport in a serious fashion later in life (mid 20s), I find the insider culture to be probably the biggest barrier to the expansion of the sport. I live and ride in Michigan, where MTB is popular and growing, but by no means on the level of BC, Colorado, etc.