I'm going to take a different angle on this, by not commenting on whether taking the photo was wrong or not. Instead my thoughts are why do bike companies care if people see these or not in the first place? I know it's not just bike companies either. Remember when that Apple employee left his prototype phone in a bar accidentally?Secrecy around consumer products is a bit over the top IMO. Most of the time what is coming has already been predicted with astounding accuracy, and most new products are evolutionary rather than revolutionary. When was the last time a product release genuinely surprised or amazed you? Also given the rapidity of product release cycles these days its hard to argue that your competitors could react in a timely and meaningful manner to spy shots of your product. I think these industries need to take a step back and reexamine the big picture before getting all bent out of shape.
Feb. 26, 2021, 8:56 a.m. - Moritz Haager
I'm going to take a different angle on this, by not commenting on whether taking the photo was wrong or not. Instead my thoughts are why do bike companies care if people see these or not in the first place? I know it's not just bike companies either. Remember when that Apple employee left his prototype phone in a bar accidentally?Secrecy around consumer products is a bit over the top IMO. Most of the time what is coming has already been predicted with astounding accuracy, and most new products are evolutionary rather than revolutionary. When was the last time a product release genuinely surprised or amazed you? Also given the rapidity of product release cycles these days its hard to argue that your competitors could react in a timely and meaningful manner to spy shots of your product. I think these industries need to take a step back and reexamine the big picture before getting all bent out of shape.