The flip side of this is the need to have content to drive visits and clicks on a site.
COVID and everything that has come with that seems to driven this on some MTB sites like PB where the majority of content is largely video, pretty superficial in depth, and even, if you are cynical, conjured up to create drama and churn.
Very noticeable on some sites where reviews have gotten to be few and far between and most of them feel very cookie cutter/slim on details or technical analysis.
I can totally see the interest and allure of scoops or what is positioned as a scoop as it is done with a wink and a handshake but on the other hand it feels like pointless speculation and even stirring the pot to maximize churn and drama like tossing some raw meat in to the shark tank and filming the mayhem in the comment section.
Lockdowns have spurred appetite for content and a dearth of content at the same time - the lack of races, industry events, and winter in the northern hemisphere depletes some content and what used to be the low lying fruit. Some sites are taking the French lines so to speak to create content and if that gets results then it is all the more appealing and easier than digging in to something and providing depth of analysis and insight.
The Internet has those tendencies anyway and I think the past year has helped form some paths that various sites are taking and for my preferences the results are mixed and quite annoying at times.
Get off my lawn!
Feb. 26, 2021, 4:18 a.m. - SilentG
The flip side of this is the need to have content to drive visits and clicks on a site. COVID and everything that has come with that seems to driven this on some MTB sites like PB where the majority of content is largely video, pretty superficial in depth, and even, if you are cynical, conjured up to create drama and churn. Very noticeable on some sites where reviews have gotten to be few and far between and most of them feel very cookie cutter/slim on details or technical analysis. I can totally see the interest and allure of scoops or what is positioned as a scoop as it is done with a wink and a handshake but on the other hand it feels like pointless speculation and even stirring the pot to maximize churn and drama like tossing some raw meat in to the shark tank and filming the mayhem in the comment section. Lockdowns have spurred appetite for content and a dearth of content at the same time - the lack of races, industry events, and winter in the northern hemisphere depletes some content and what used to be the low lying fruit. Some sites are taking the French lines so to speak to create content and if that gets results then it is all the more appealing and easier than digging in to something and providing depth of analysis and insight. The Internet has those tendencies anyway and I think the past year has helped form some paths that various sites are taking and for my preferences the results are mixed and quite annoying at times. Get off my lawn!