C'mon! Looks are everything! I jest, but there are very obvious fashion-driven design cues throughout cycling. Breaking through on a wide scale is very difficult. Not to mention the numerous biases that have developed not necessarily from fact. A great example of this are chrome, pale (like the old Rock Shox/Fox options) or any other color stanchions outside black or Fox's Kashima gold. There was nothing inherently wrong with other colors, but we all look down on anything beyond the aforementioned options. I for the life of me cannot discern a performance difference b/t black and Kashima stanchions, but many clamor for the gold.
Jan. 25, 2021, 7:16 a.m. - Raymond Epstein
C'mon! Looks are everything! I jest, but there are very obvious fashion-driven design cues throughout cycling. Breaking through on a wide scale is very difficult. Not to mention the numerous biases that have developed not necessarily from fact. A great example of this are chrome, pale (like the old Rock Shox/Fox options) or any other color stanchions outside black or Fox's Kashima gold. There was nothing inherently wrong with other colors, but we all look down on anything beyond the aforementioned options. I for the life of me cannot discern a performance difference b/t black and Kashima stanchions, but many clamor for the gold.