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I'm not sure about comparisons of similar spec from Norco, Spec, or Trek for example, but last years C50/C70 went for $5600/$7400 with perhaps a somewhat lower spec. An $1100 jump to the 2020 C70 is significant. I have a 2017 Devinci Troy carbon with X01 with high end alloy RF Turbine wheels that retailed for $7600. The same 2020 Troy with full XT and RF Vault/ARC rims runs $7500. This spec is almost identical to the 2020 C70 with a higher end wheelset coming in at $1000 cheaper. I love the new Altitudes, but its seems Rocky is pricing at a premium, or perhaps Devinci is positioned as a value brand. If I credit the brand cachet of Rocky I still would like to have seen a higher end alloy wheelset for the $8500 price.
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