I think clever spec - even when it requires some education as min-maxing always will - is a key. It’s easier for the brand, shop, customer to just spec what folks expect at a certain price but there are opportunities to really create value as a small brand (especially with less volume discount potential).
Nov. 26, 2020, 1:41 p.m. - Andrew Major
I think clever spec - even when it requires some education as min-maxing always will - is a key. It’s easier for the brand, shop, customer to just spec what folks expect at a certain price but there are opportunities to really create value as a small brand (especially with less volume discount potential).