Really interesting how low end components are making it into ($12k bikes DT 370 hubs?, NX drivetrain on $10k)
If you google profit margins ([I came across giant](https://www.bicycleretailer.com/international/2020/08/13/giant-revenue-hits-670-million-q2-factories-full-capacity\#.X7Vw9NuIbUI)), seems ebike is better at margin (meaning lower "value" for consumers). Not unique to santa cruz here, I've been seeing poor brakes likes guides, NX drivetrains on pretty darn expensive Ebikes as i'm shopping around.
Of course you can't compare ebike to normal bike prices, but still doesn't feel right. Would be great to be able to just buy frame for decent price, and spec your own parts, and this is probably an opportunity for nerd brands per Andrew's article [here](https://nsmb.com/articles/will-there-be-revenge-nerd-brands/). The market is what the market is, but hopefully we'll start to see some disruption here.
Was not able to see a good breakdown of real cost of e-components to create an apples to apples comparison.
Nov. 18, 2020, 11:24 a.m. - gregster77
Really interesting how low end components are making it into ($12k bikes DT 370 hubs?, NX drivetrain on $10k) If you google profit margins ([I came across giant](https://www.bicycleretailer.com/international/2020/08/13/giant-revenue-hits-670-million-q2-factories-full-capacity\#.X7Vw9NuIbUI)), seems ebike is better at margin (meaning lower "value" for consumers). Not unique to santa cruz here, I've been seeing poor brakes likes guides, NX drivetrains on pretty darn expensive Ebikes as i'm shopping around. Of course you can't compare ebike to normal bike prices, but still doesn't feel right. Would be great to be able to just buy frame for decent price, and spec your own parts, and this is probably an opportunity for nerd brands per Andrew's article [here](https://nsmb.com/articles/will-there-be-revenge-nerd-brands/). The market is what the market is, but hopefully we'll start to see some disruption here. Was not able to see a good breakdown of real cost of e-components to create an apples to apples comparison.