#!markdown
Charlie knows (some) stuff, and isn't afraid to say it, which makes for good
reading and solid critical thinking, but afaik he's never sat in on
development, marketing, or sales meetings on the inside of a bike co.
He may be privy to some of that process via sponsorship/involvement in R&D
for Felt, but that article is written from the perspective of someone who
rides at a high level and complains about bikes not being sold in stock trim
that are ready to race. All I'm saying is that marketing isn't imposing design
decisions on engineers. Everyone wants to blame marketers for things that are
decided upon well before a go-to market strategy or a communications plan is
put in place. It simply doesn't happen that way. Is there input? Yes. But
marketers aren't throwing hammers in R&D meetings.
Feb. 18, 2016, 6:57 p.m. - Pete Roggeman
#!markdown Charlie knows (some) stuff, and isn't afraid to say it, which makes for good reading and solid critical thinking, but afaik he's never sat in on development, marketing, or sales meetings on the inside of a bike co. He may be privy to some of that process via sponsorship/involvement in R&D for Felt, but that article is written from the perspective of someone who rides at a high level and complains about bikes not being sold in stock trim that are ready to race. All I'm saying is that marketing isn't imposing design decisions on engineers. Everyone wants to blame marketers for things that are decided upon well before a go-to market strategy or a communications plan is put in place. It simply doesn't happen that way. Is there input? Yes. But marketers aren't throwing hammers in R&D meetings.