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Going to be lazy and copy from a different comment. I can’t disagree with you, many riders (most riders?!) are probably better served by an off-the-rack bike. Chances are it will be cheaper, lighter, have better spec/$, and will be supported by a dealer network wherever you go.
That said, my concern:
“...is that riders (nerds) looking for that extra level of adjustability (usually as much out of an interest in trying different things as any performance optimization) are also, in many cases, being better served by an off-the-rack ride and I don’t think that bodes well for the nerd brands that generate value for customers by offering something different.”
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