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Nov. 16, 2020, 6:59 a.m. -  Cam McRae

That's an excellent point. I've been shopping for a bike for my wife and it's clear that many companies would better serve customers if they had options that lined up with Andrew's min/max philosophy and put the money where it will most impact your ride experience and performance.  Norco is doing a little of this I believe with their Build-Your-Ride program, which allows purchasers to upgrade selectively. It seems to me this is an example of a bike company putting energy into what riders want and need for their riding rather than trying to squeeze as much margin as possible out of a particular spec. level. And this may help the bottom line in the end so everybody wins.

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