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By this time next year _most_ riders are going to be claiming they’ve been \#hotformullet since 2016 (Foes Mixer? What’s that?!), and every brand will be fully onboard with 29/27 bikes except Giant who will now have a full fleet of 29” bikes even for riders who are 5’ tall.
Ship the new Endorphin with a EC56mm headset cup and 150mm fork for 27” and a ZS 56 headset cup and 140mm for for 29” = BOOM, instant best seller.
Add in the classic Knolly 3-bolt sliding dropouts for the adjustable chainstay length - heck offer two lengths on top of that - and let the good times roll!
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