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Freaking cool bike! I love this thing about not mentioning Enduro. A smart
move… yet… it exposes how ridiculous we are and unaware of our own motives.
Why? Because people haaaate trends and fashions soooo much. And that makes the
devil smile. Because the triendiest and most fashionable thing in Mountain
Biking these days is… laughing at Enduro and whining everytime some company
mentions it. No.. Enduro wasn't created by the industry, it was a big
unlabeled bag of grey matter of people who rode bicycles in off road terrain,
who sucked at racing. No it had nothing to do with sucking at XC or DH. It had
to do with sucking at racing, sucking at riding. But since Enduro became a big
sport they got exposed. They sucked at Enduro racing. Because what else than
racing points whether you can or cannot ride a bike? In 2003 they would have
called themselves Freeriders. Freeride competitons went off, so by 2010 they
were calling themselves Enduro riders. Now they ride Trail bikes… marketing
only exploits the weakness and vanity. You won't grow such a huge tree with
golden apples like Enduro out of nothing… Funny, humans are funny.
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