Funny thing is 9 out of 10 e-MTB riders I've seen on the South Island so far have been young fit looking guys riding in groups. It's rare that I've run into someone that looked like they needed an e-MTB to ride the trails.
Without the gatekeeper of the effort required to climb there is a whole new consumer segment to sell $$$ machines to and unleash them on the trails.
Oct. 4, 2020, 9:11 a.m. - Vik Banerjee
Funny thing is 9 out of 10 e-MTB riders I've seen on the South Island so far have been young fit looking guys riding in groups. It's rare that I've run into someone that looked like they needed an e-MTB to ride the trails. Without the gatekeeper of the effort required to climb there is a whole new consumer segment to sell $$$ machines to and unleash them on the trails.