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There have to be some mixed feelings about this - both Nicolai and Chris @ Mojo have to feel utterly vindicated with long/low/slack bikes, mullet combinations, and everything else having become mainstream... but now what direction are they supposed to go in to stand out in a competitive market where economies of scale dictate so many things.
Does make me kinda laugh that for all the R&D capability the (particularly larger) companies have access to and crow on about in their 'about us' page, the fact that it has taken years to replicate success somebody else already proven out a decade back (Chris has been on about DH wheelbase bikes for a decade) kinda speaks volumes about how the bike industry functions, though it's a product of riders (and sponsored riders who are talented enough to ride anything).
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