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I tend to tune out whenever anybody brings the phrase "virtue signaling" to the party. At least show me the respect that I actually believe the things that I take the time to write. Especially since the right is hardly immune to similar ideas, they've just done a better job of branding. You brought one here yourself...this nonsense that "their only responsibility to themselves for operating a business is to make money..." People start businesses for many reasons, and a lot of them are larger than simply making money. Somebody just decided to sell us this myth as some sort of justification for certain corporations doing shitty things.
For the last two months a thought keeps coming back to me, at least twice every day. I think of this racist piece of shit that I worked with a couple of years ago. He was in a position of power and he said whatever he wanted. He bragged about how he was untouchable. If we brought it up to our bosses, the response was always some form of "what can you do? He's going to retire soon." Every fucking day I feel badly that I didn't do more back then. I spoke up, but I shouldn't have let people so easily shrug it off. So, if anything, my convictions are far stronger than those contained in the article above, and I've vowed to not let this shit stand any longer when I see it. Will I do a perfect job of that? Of course not.
As for dictionary definitions, I see your point. Honestly, I didn't cherrypick the one I used. It was the first one I found and it seemed to work. The original point was to spot one for the Pinkbike warriors and admit that they were correct and that no one group owned the word "tribe". I came back to it in my final draft and added the bit about it not describing Yeti owners. Honestly though, it doesn't really change anything. What you have shown is that there are different meanings for different people, which is kind of the point that I was trying to make.
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