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July 21, 2020, 6:17 a.m. -  Alex D

Let's not put Yeti on a pedestal. "Tribe" was manufactured to promote brand loyalty to this luxury product. They're removing the word only in service to that higher corporate imperative: averting controversy. And this token, minimal gesture that's wholly without sacrifice and utterly inconsequential to actual Native Americans gets them some nice press and puts them on the 'right side' of history. How special.

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