SRAM does a good job controlling their MAP (min advertised price), where Shimano has allowed low margin online sellers to flood the market. Good for consumers, terrible for local bike shops, and LBS hate Shimano for this. Online prices have often been lower than LBS wholesale pricing.
June 26, 2020, 9:57 a.m. - JVP
SRAM does a good job controlling their MAP (min advertised price), where Shimano has allowed low margin online sellers to flood the market. Good for consumers, terrible for local bike shops, and LBS hate Shimano for this. Online prices have often been lower than LBS wholesale pricing.