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May 8, 2020, 8:33 a.m. -  Giro_DainZ

Giro's previous owner, Easton Bell Sports, made a minority share investment in MIPS. Since Vista acquired Giro in 2016, our relationship with MIPS has been as a customer. We have no obligation or preferential pricing with MIPS. We believe that MIPS is the leading technology available in addressing rotational energy, but we've often said that if/when a better solution becomes available we'll choose that instead. The team at Giro truly feels a moral obligation to choose the best materials and technologies for our helmets and not to mention creating the best helmets is good for business as well.

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