We used to have a lot of fun with it, but honestly, the bike industry fucked April 1st up about a decade ago with a raft of ridiculous press releases that just fall flat. You have to look long and hard to find anything that's actually funny on Apr 1 anymore, and in the rare occasion you do, some numbskull always feels the need to prove how smart they are (except, they're dumb) by pointing out that it's April Fool's, thus spoiling it for everyone else. Sorry if that sounds grouchy!
April 1, 2020, 9:08 a.m. - Pete Roggeman
We used to have a lot of fun with it, but honestly, the bike industry fucked April 1st up about a decade ago with a raft of ridiculous press releases that just fall flat. You have to look long and hard to find anything that's actually funny on Apr 1 anymore, and in the rare occasion you do, some numbskull always feels the need to prove how smart they are (except, they're dumb) by pointing out that it's April Fool's, thus spoiling it for everyone else. Sorry if that sounds grouchy!