I understand the economy of scale, and cost of carrying inventory, and all that is relevant. But in the case of Norco's custom spec pricing, the actual price jump when selecting your own parts basically erases any advantage of buying OE parts. A small surcharge for the option is understandable, but you'd be WAY better off buying a budget spec, purchasing the components you want at retail, and then selling the take-offs. That's Norco making extra cash from the custom option.
I think Norco is missing out on customers with the scale they're using for their custom pricing.
Feb. 28, 2020, 8:13 a.m. - Mammal
I understand the economy of scale, and cost of carrying inventory, and all that is relevant. But in the case of Norco's custom spec pricing, the actual price jump when selecting your own parts basically erases any advantage of buying OE parts. A small surcharge for the option is understandable, but you'd be WAY better off buying a budget spec, purchasing the components you want at retail, and then selling the take-offs. That's Norco making extra cash from the custom option. I think Norco is missing out on customers with the scale they're using for their custom pricing.