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Great article which explores the same ideas as a post I put up on the forum a few days ago. I think what would be really cool/interesting is to do an A/B test with a bunch of people on older and updated rigs vs brand new sleds simply to compare the ride enjoyment and see if people really notice whether that extra $2000-$4000 USD on the new bike really made that much of a difference to the fun they had. The bike companies might hate you for it tho if they don't already.
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