Perhaps offensive was too strong a word. It was the caption that triggered me a bit. In that picture, it is very clear that it is an e-bike. Enormous downtube and the motor are quite clear. Maybe its just the constant marketing as you mentioned above. Trying to make it seem as if its very similar to a non e-bike in both appearance and experience. In my opinion they should just be marketed for what they are, an alternative to mountain biking that offers a different outdoor experience.
Feb. 12, 2020, 8:22 a.m. - Shoreboy
Perhaps offensive was too strong a word. It was the caption that triggered me a bit. In that picture, it is very clear that it is an e-bike. Enormous downtube and the motor are quite clear. Maybe its just the constant marketing as you mentioned above. Trying to make it seem as if its very similar to a non e-bike in both appearance and experience. In my opinion they should just be marketed for what they are, an alternative to mountain biking that offers a different outdoor experience.