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Perhaps offensive was too strong a word. It was the caption that triggered me a bit. In that picture, it is very clear that it is an e-bike. Enormous downtube and the motor are quite clear. Maybe its just the constant marketing as you mentioned above. Trying to make it seem as if its very similar to a non e-bike in both appearance and experience. In my opinion they should just be marketed for what they are, an alternative to mountain biking that offers a different outdoor experience.
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