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I got the impression that Owen left Norco largely because they didn't want to commit to that platform throughout the lineup. Could just be my interpretation, but it came from the 2018 PB interview:
"Of course, the bottom line counts no matter how big or small a company is, but Forbidden Bike Company's size means that Pemberton doesn't have to compromise as much as he would have if his new creation was joining fifty-plus other bikes in a thick catalog: ''When you're looking to appeal to as wide a range of people as possible, which is what a larger brand always has to be looking to do, then some things just don't make the cut that you might want to do.''
''It could be because it's just going to be a bit different, or because it'll make people question why or what's going on, then it can be too risky to go down that route. That's when we were thinking, 'We can do that now; we're in a position where we can take those risks.''
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