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I think there are a variety of reasons you see under-gunned tires spec'd on burly bikes. One of the reasons (as mentioned) is that many riders are likely fine with EXO. This could be due to their local trails or riding style. Personally, I would argue that if you don't need DD or DH casings then chances are you probably don't need 160+mm of travel either. I'm not knocking what people choose to ride. I see people roll up to our local trail centers on 160mm bikes to ride flow trails and for them EXO is plenty.
Another reason would be the weight. Brands want their bikes to feel relatively light for their category on the shop floor and test rides. Adding 400g total to the wheels is going to make a noticeable difference and could sway a customer one way or another if they're deciding between two bikes.
Price could also be a consideration for PMs.
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