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Very cool concept with these rims. I like the compliance theory, and I think it could have more and more benefit the more natural the terrain becomes. But they are in a tough segment with these currently though, as the weight and premium cost is going to be a big sales hurdle if the benefits of the design are most in line with technical back country natural terrain type of rider. Perhaps too compliant to be smashed into all the things things at bike park speeds, and loaded up into hard packed bike park berms and blown out trails. A bit too heavy to appeal to a weight conscious trail rider. That leaves a small market in the middle and a tough competition with perfectly capable and affordable alloy rims at an equal weight. The extra compliance really has to pay dividends in the experience, and the wheel system better be bombproof in order to attract and keep customers in that space.
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