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You make a good point. I rarely buy complete bikes, but I did last year and it came with GX Eagle which has been flawless. So I have wheels with XD drivers and the older Shimano splined freehubs. I'm not going out of my way to buy something new that's incompatible with my existing wheels. The existing SRAM 11/12speed and Shimano 11speed options with hacks meet my needs pretty well.
Same goes with brakes. That bike came with Codes and they worked so well I haven't had much interest in going back to Shimano.
From PB's WBP opening day survey. SRAM was \#1 in forks, shocks, brakes and derailleurs. Shockingly at 77% for brakes and 71% for derailleurs.
Shimano has a solid hill to climb to eat into SRAM's market share.
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