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May 12, 2016, 2:18 p.m. -  YVR

#!markdown Given the tagline on the NSMB website is 'Authentic mountain bike media …' you're implicitly stating a no-BS/marketing policy. Yet holes appear in that façade on a routine basis. Your readers call NSMB out on it and then suddenly the NSMB editors are filling up the comment columns in defense. The 'truth' is subjective and open to a wide variety of interpretation - so perhaps a spreadsheet approach would provide a bit of objectivity to the whole 'bike review' process.

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