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Insulted you? I guess you are sensitive - or maybe you think I offended
someone else? Sorry if I offended either way.
I'd rather sacrifice profit than leave unsubstantiated insinuations of bias
unaddressed. Maybe it's the Scotsman in me. But thanks for your concern about
our business model and the advice. Interesting that you know so much about our
Now about those 'holes'…
1) Press releases disguised as press releases don't need filling. We judge
them based on audience interest and post or ignore accordingly and never
disguise them as editorial. We didn't post the release of the Sid recently as
2) The Farley? Maybe that was a joke? We've never sold ads to Trek and I never
denied being a jerk.
3) Andrew came to his own conclusions about the wheels. Should I have told him
to be clearer about the failings he was already clear about? Should I have
told him to change his conclusions? We don't work that way. Our reviewers are
autonomous when it comes to their findings about products. Mavic has never
advertised with us either.
4) We asked Rocky for the Thunderbolt frame because it was Di2 compatible and
we wanted to test that. The first impressions piece we write before a review
is always focussed on the spec because that allows us to focus on ride quality
and performance in the final review. When we follow up with the full review we
are going to modify the bike further. So you know. Interesting that this is a
concern for you.
5) Have you considered that other media outlets, who often field criticisms
like this more often than we do, don't defend them because they can't? We have
cultivated an audience with the intelligence and awareness to question what
they read. I include you in that group and I'm proud of our discerning
audience. There are other outlets who have self-selected for an audience that
wants to be mindlessly spoonfed regurgitated marketing speak disguised as
editorial. They can have them.
I have no idea how any of these are 'holes' and I don't think it's widely
perceived that our authenticity is a façade. It's not what we hear from people
at all in fact - but I'm sure there are others who share your opinion.
I realize that it's difficult for a media representative to defend anything
without looking like a douche, (despite Andrew doing this perfectly) but I'd
rather look like a douche than have our integrity impugned anonymously and
without substantial back up and leave it sitting there. I realize it's a
character flaw but at least I have others to keep it company.
Speaking of integrity, your anonymous user name and reg. email makes me wonder
if you work in the bike industry. Maybe even the media? But I'm sure you'll
clear that up for us.
Thanks for engaging
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