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Over the past few years, I've stepped up my wrapping game with each new bike. Because I'm spending more and more with every bike that I buy, I've felt the increased need to protect the frame from cosmetic blemishes, especially as I resell my bikes after a year or two of riding.
I started with an unwrapped bike, then had a bike that I handcut 3m tape for (toptube, downtube, and stays), and on my newest bike, I ended up going for a professionally made kit. However, I've never had anyone else wrap my bike for me as I find the process to be cathartic.
As Cam mentioned, it is also nice to not worry about little marks on an unwrapped frame from things like brush, pants/shoe rub, etc. I know it's a mtb, but I do want to maintain the resale value.
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