They did say "reduced probability" and not "will save your brain". I'm sure it is an incredibly difficult decision for these companies to decide what language to use. On the one hand, they don't want to be overly technical causing the average reader glazes over, but they also don't want to make bold claims they can't back up with data from testing.
Perhaps they should have said, "modeled AIS 2 brain injury".
April 5, 2019, 9:16 a.m. - cyclotoine
They did say "reduced probability" and not "will save your brain". I'm sure it is an incredibly difficult decision for these companies to decide what language to use. On the one hand, they don't want to be overly technical causing the average reader glazes over, but they also don't want to make bold claims they can't back up with data from testing. Perhaps they should have said, "modeled AIS 2 brain injury".