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Absent a fully amortized automated wheel building machine or cheap labour I'd expect a pre-built WAO wheel to cost a similar amount to having a WAO setup built in my local shop.
WAO is using quality components and paying fair wages to have the wheels laced in-house in Kamloops, BC.
As seen in the Carbon Chameleon launch video, Santa Cruz has a top-end wheel building machine so I'd expect that may make for a slightly lower cost vs. having Reserve wheels laced in a shop.
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