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I feel like I need to preface this by saying I have neither owned or tested any We Are One product, don't own shares in the business, don't have any carbon in my bikes other than brake levers, and they don't have any incriminating evidence about me that I know of - just in case, this sounds to any cynics like I'm blowing smoke.
When I first started working in the bike industry there was a decent amount of Canadian and indeed BC manufacturing and it was driving a lot of progression in the sport. Sugoi, Rocky Mountain, Cove Bikes (Yess), Race Face, Syncros, Core Rat, Roach. Now that torch is very concentrated with a handful of small steel frame builders, some nice machined goods from the likes of North Shore Billet and Chromag, and now carbon fibre from We Are One.
We Are One aren't just making products in BC, they're competing on quality and aftersale support with the biggest names at prices that are not a stretch from rebranded factory seconds and thirds.
More importantly, I really hope they drive more people to figure out how they can manufacture awesome products in a way they're proud of, in a town they want to live in, and with a groundswell of rider support for their brand and product. It is a really cool story that I hope to see repeated.
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