This certainly gets mentioned and an idea pretty regularly. The NSMBA has not gone this route for a few reasons, but every association and situation is different. And I'm not going to stop any LBS that wants to start doing this!
Sales 101, once you've got a customer, they're easier to keep. So expect a lot of people to renew, but not all.
The challenge is making renewal really easy, CRM is one aspect of this, and one we don't do a spectacular job of. This was a conscious choice - we angled to make getting a membership as dead-simple and quick as possible over options that might have given us more data and flexibility here. I'd love to have an auto-renew option, but in no way do I want to take on the headache and responsibility of storing CCN info.
(also, what is a US Senator doing working with a trail organization in Salmon Arm?!)
Dec. 14, 2018, 9:16 a.m. - Cooper Quinn
This certainly gets mentioned and an idea pretty regularly. The NSMBA has not gone this route for a few reasons, but every association and situation is different. And I'm not going to stop any LBS that wants to start doing this! Sales 101, once you've got a customer, they're easier to keep. So expect a lot of people to renew, but not all. The challenge is making renewal really easy, CRM is one aspect of this, and one we don't do a spectacular job of. This was a conscious choice - we angled to make getting a membership as dead-simple and quick as possible over options that might have given us more data and flexibility here. I'd love to have an auto-renew option, but in no way do I want to take on the headache and responsibility of storing CCN info. (also, what is a US Senator doing working with a trail organization in Salmon Arm?!)