Media expenses are always paid for these things. We wouldn't have the budget for it otherwise. It seems to me that it was similar to other bike launches in terms of duration and format though. Maybe you missed Dave's piece that was entirely dedicated to his acknowledgement of the bias created by being hosted in this way?
[https://nsmb.com/articles/drunk-press-junket-lemonade/ ](https://nsmb.com/articles/drunk-press-junket-lemonade/ )
Sept. 23, 2018, 10:28 p.m. - Cam McRae
Media expenses are always paid for these things. We wouldn't have the budget for it otherwise. It seems to me that it was similar to other bike launches in terms of duration and format though. Maybe you missed Dave's piece that was entirely dedicated to his acknowledgement of the bias created by being hosted in this way? [https://nsmb.com/articles/drunk-press-junket-lemonade/ ](https://nsmb.com/articles/drunk-press-junket-lemonade/ )