This isn't interesting or provocative. This is a big bike company that decided that the marketing value of getting a guy and a platform to sell off a chunk off their straight-shooter reputations to go on about their unpopular non-mountain-bike products was worth the cost. Sad for guy and platform, but a shrug for us.
Sept. 19, 2018, 12:51 p.m. - OldManBike
This isn't interesting or provocative. This is a big bike company that decided that the marketing value of getting a guy and a platform to sell off a chunk off their straight-shooter reputations to go on about their unpopular non-mountain-bike products was worth the cost. Sad for guy and platform, but a shrug for us.