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June 16, 2016, 1:14 p.m. -  DrewM

#!markdown In offering a transferable life-time warranty (where most FS bikes, particularly carbon frames, are 3-5 years and non-transferable) Robot is, at least indirectly, claiming that their process (materials and manufacturing quality) is building a more durable bike/investment. Not disagreeing with your point mind you. I think if an established brand were to put out a bike like this as a one-off / 'moon shoot' showing what can be done with the technology I could argue that it is a very cool bike solely from a future of manufacturing perspective. As a business model yours is a fair challenge that I don't have an answer; I suppose it comes down to how many bikes they are really planning to sell.

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