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This is what Its all about:
Imagine you're Sam Hill and you're going to race the EWS in Whistler. Do you want a stable at high speed front end or twitchy tight turning front end? Probably stable at high speed so you tell Sram you want the 37mm offset fork. Now you have to race France or something that's super tight with lots of switchbacks, go with the 44mm. Now the general public isn' going to buy 2 forks for each race so you run what you think you'l be most comfortable on most of the time. All of this BS about bikes being built around the offset is marketing.
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