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Indeed. The future, to me, looks like increasingly lighter rims (XC and "flyweight" layups) paired with varying levels of inserts to make them suitable for anything. The lightest 260g-280g carbon rims are still stronger and stiffer than anything aluminum; it's only impact resistance they lack for DH use.
It would also be attractive, I think, from a manufacturing perspective, to standardize on one or two layups for a given width and customize inserts instead. Enve's already sniffing at this approach with these M730s.
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