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I \(perhaps obviously\) was not in love with that graph.
Having talked to Noel, I get _why_ its there, as a response to trying to portray immeasurables to potential customers who aren't doing test rides and are buying online, but yeah, there's a lot of subjectivity and relativity which I don't love.
The fatigue life of aluminum is definitely a factor in some people buying decisions, as is the repairability of carbon.
And the flipside - would 'hard' numbers and data be more effective for most customers? Probably not.
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