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This is great! And as others have mentioned, it demonstrates how subjective these perceptions are.
One thing that jumped out at me with the purely qualitative graph (and yes, a lack of y-axis says "I have nothing to say, stop looking at me for answers"). The qualitative measure of durability has aluminum ahead in the race. If I were trying to spin this successfully, I would have added 2 categories; impact durability and fatigue life (or durability). If I'm a nube, and I see carbon behind in the durability game, I'm running away from that material.
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