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It would make sense to sell Savage and Stevens if they were underperforming, which I believe they were. The ammo divisions are doing well.
To many consumers the issue isn't the selling of firearms and ammo, it's the support of the NRA, which many view as a serious impediment to reasonable firearms regulation in the US. I count myself as one of these consumers, so my support of these companies hinges on whether or not they continue to fund the NRA. I doubt I'll be buying another Camelbak as I believe Vista will keep them, focus on their military and tactical lines, and continue to fund the NRA.
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