Step 1: SRAM releases a product that offers their customers little real-world benefit and significant real-world downside.
Step 2: customers raise hell, to no effect because OEM alone can drive the market.
Step 3: SRAM explains to their customers that they are stupid and afraid of change.
Step 4: more customers root for SRAM to fail.
Step 5: return to Step 1.
Jan. 23, 2018, 8:39 a.m. - OldManBike
Step 1: SRAM releases a product that offers their customers little real-world benefit and significant real-world downside. Step 2: customers raise hell, to no effect because OEM alone can drive the market. Step 3: SRAM explains to their customers that they are stupid and afraid of change. Step 4: more customers root for SRAM to fail. Step 5: return to Step 1.