Exactly. The backlash isn't really about the merits of DUB. It's about a community that has choice paralysis and change fatigue and views the industry askance, which is clearly grasping at ways to continue moving products by pretending that MTB tech is still progressing by the leaps and bounds seen in the 80s and 90s. It's time to accept that the tech progression is leveling off. But until consumers acknowledge that their on-bike performance isn't improving anywhere near equal the rate of marketing hype and product turnover, the industry will keep the floodgates open. We're annoyed enough to rant online, but apparently not enough to keep our credit cards holstered. Myself included*!
*Walks into the garage to load the Sentinel into the Tacoma...
Jan. 23, 2018, 7:51 a.m. - Brigham_Rupp
Exactly. The backlash isn't really about the merits of DUB. It's about a community that has choice paralysis and change fatigue and views the industry askance, which is clearly grasping at ways to continue moving products by pretending that MTB tech is still progressing by the leaps and bounds seen in the 80s and 90s. It's time to accept that the tech progression is leveling off. But until consumers acknowledge that their on-bike performance isn't improving anywhere near equal the rate of marketing hype and product turnover, the industry will keep the floodgates open. We're annoyed enough to rant online, but apparently not enough to keep our credit cards holstered. Myself included*! *Walks into the garage to load the Sentinel into the Tacoma...