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Jan. 19, 2018, 11:04 a.m. -  Dave Tolnai

Oh, I totally agree.  But then it's really about SRAM foisting a massive change on consumers in order to stick it to Shimano and make a statement.  As a consumer, I can point out that that kind of sucks and I don't totally agree with it.  And SRAM needs to become better at anticipating backlash and dealing with it ahead of time.  It seems like they did a better job of it with this whole DUB change, but I think they're still relying a bit too much on journalists and the like to sell their changes for them.

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