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Jan. 11, 2018, 6:27 p.m. -  Andrew Major

I have heard* that Power Grips is the most profitable (gross & net) division of Mountain Racing Products (MRP).   Lots of folks riding around in nice clothes not wanting to scuff up their expensive-but-useless-for-pedaling-sans-retention shoes. I also see the Fat version of the straps on messenger bikes frequently.  *I have zero evidence on hand and am fully prepared to be contradicted but it was from a source I trust.

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