Little known fact: someone in Germany registered the Roach trademark, preventing Race Face from being able to sell it there (and they didn't play ball when RF negotiated to get it back - it was a cash grab by an opportunist that never worked out). So, faced with not being able to sell Roach in the world's second-largest bike market, RF was forced to phase it out.
So, yes, someone was asleep at the switch regarding trademarks and IP, but it wasn't something RF wanted to do to Roach. It was sort of done to them.
Dec. 10, 2017, 1:19 p.m. - Pete Roggeman
Little known fact: someone in Germany registered the Roach trademark, preventing Race Face from being able to sell it there (and they didn't play ball when RF negotiated to get it back - it was a cash grab by an opportunist that never worked out). So, faced with not being able to sell Roach in the world's second-largest bike market, RF was forced to phase it out. So, yes, someone was asleep at the switch regarding trademarks and IP, but it wasn't something RF wanted to do to Roach. It was sort of done to them.