#!markdown
I've worked in Data and Marketing Sciences for over a decade across several
industries including 5yrs at one of the most influential ad agencies in the
US. Being a techie guy myself it took me a long time to come to grips with
just how little technical information the general consumer wants. Everything
has to be distilled to the most simple and memorable description because it
actually sells stuff. I don't like it, but it's true.
One other thing to note, engineers have nothing to do with naming or marketing
copy. Engineers tend to have a combative relationship with the marketing folks
if they ever cross paths.
July 27, 2016, 11:27 a.m. - Humanpowered
#!markdown I've worked in Data and Marketing Sciences for over a decade across several industries including 5yrs at one of the most influential ad agencies in the US. Being a techie guy myself it took me a long time to come to grips with just how little technical information the general consumer wants. Everything has to be distilled to the most simple and memorable description because it actually sells stuff. I don't like it, but it's true. One other thing to note, engineers have nothing to do with naming or marketing copy. Engineers tend to have a combative relationship with the marketing folks if they ever cross paths.